If you need a little inspiration for your customer training strategy, we’ve got you covered with highlights of some web-based training examples we love.
Customer Training Examples to Inspire Your Offerings
Zendesk offers both free and paid training to onboard their customers at scale.
Their program consists of distinct learning pathways for admins, agents, and developers. Zendesk’s customer portal also includes a wide variety of training, including:
- On-demand content
- Virtual, instructor-led training (ILT)
- Custom training
- Onsite training
What we love: Zendesk’s customers can select the content that best fits their learning style. As a result, Zendesk has been able to optimize the user experience and increase engagement.
Specifically, Procore offers a free training and certification program to its customers. This program has role-based training courses, deep-dive training on their suite of tools, and the option to earn continuing education credits. You can read more about how Procore launched its certification program for customers here.
What we love: When a Procore customer completes training, they have the option to display a certificate on their LinkedIn profile. This has enabled Procore to build their LinkedIn community and establish the company as an industry thought leader.
Outreach uses free customer training to proactively address support questions from its customers designed to get new customers up to speed quickly and efficiently.
What we love: Outreach University includes set tracks for different job functions and aspects of the product. When support tickets emerge, the Outreach team can direct customers to relevant training content. The Outreach team also looks at past training performances to provide targeted recommendations.
Hubspot’s customers turn to its free certification program to learn everything they need to know about inbound sales and marketing. Hubspot’s training portal is organized by:
- Category, such as sales, marketing, and design
- Content type, such as lessons, certifications, and user guides
- Topics, such as email marketing, social media, and SEO
What we love: Similarly to Procore, Hubspot’s learning center is a great example of how training can drive brand awareness. Hubspot has also become an industry leader in educating marketers on inbound, in large part thanks to its training content.
Optimizely’s Optiverse Academy and Certification platform makes it easier for customers to discover the right content for them, and prepare for certifications.
What we love: Optimizely Academy gives its customers flexibility in how they learn. For example, individual courses and learning paths are also broken down by product, strategy, and results. Optimizely customers can also choose between trainings and certifications.
Splunk’s education portal has instructor-led training, web-based training, and on-site classes. Courses are designed for Splunk users, administrators, developers, architects, and partners.
What we love: Splunk does a great job organizing its training portal by experience level. There are nine learning paths and five certification tracks — this makes it easy for Splunk customers to find the right content for their needs.
ServiceNow provides an expansive portfolio of customer learning across IT, HR, Customer Service, and other departments. Learning paths are available for administrators, developers, and implementers. Individual courses can also be filtered by type, role, topic, and certification.
What we love: ServiceNow has flexible pricing for subscription-based training. That means ServiceNow customers can either bulk purchase learning credits, or get a subscription to ServiceNow’s on-demand library.
8. Red Hat
Red Hat has an extensive training curriculum, which can be sorted by country and product line. Red Hat customers can purchase either a basic or standard training subscription for one year of training access. Among other benefits, the standard subscription comes with the option to get certified.
What we love: Red Hat surfaces a few popular courses at the top of its catalog. It also highlights how many methods of training offered for each course: classroom, on-site training, online training, video classrooms, and virtual training. Clearly, there’s something for everyone.
OSIsoft Learning is a customer and partner education portal that goes beyond a basic training course catalog to offer a holistic customer learning experience. OSIsoft’s training incorporates lab environments into every online course and gives customers valuable, hands-on practice with their products. Their program also includes role-based learning paths with short eLearning modules that learners can easily find and access. Additionally, OSIsoft offers virtual, instructor-led training (VILT) onits platform, providing more in-depth training opportunities and live interaction with OSIsoft engineers.
What we love: OSIsoft delivers a holistic customer learning experience which always keeps its customer’s needs in mind. From online lab environments to opportunities to connect directly with OSIsoft, each training type is tailored to its audience.
In fact, OSIsoft drove a 1,000% increase in self-paced online course registrations after overhauling its customer education portal. Read more about their experience here.
Editor’s Note: This article was originally published in 2018, and has been updated in 2021.