About us

We’re obsessed with helping companies transform their users into product experts and evangelists

A woman sitting at a desk in front of a computer.
New technology is only valuable if users understand why and how it can help them. The pace of technology and software development isn't slowing down, so there is an overwhelming need for proper education. With Skilljar, we ensure that your customers are set up for success at each phase of the customer journey.
Sandi Lin
CEO & Co-founder

Our mission

At Skilljar, we believe that education is the key to unlocking technology’s benefits for individuals, organizations, and society. Our journey started when our co-founders, Sandi and Jason, saw that companies were developing software and technology with great potential, but users were struggling to put these innovations to work. Product education was the missing link and legacy tools were frustrating Customer Education teams in their efforts to engage and educate users. These legacy LMS tools were dated, hard to navigate, and siloed from other business systems. So we got to work.

We’ve built Skilljar to be the best customer education platform in the world. Companies such as Tableau, Verizon, Zenefits, and hundreds more use Skilljar to accelerate product adoption and increase customer retention. But, we’re just getting started.

We’re obsessed with helping companies around the world transform their customers into product experts and evangelists. We are cartographers who help customer education teams map the path to product adoption and advocates who understand that education is an ongoing process that drives customer retention and growth. Come join us in defining the future of Customer Education!

A man with dreadlocks working on a computer.

Our values

Customer Focus

We start with what adds value for our customers and work backwards. We are focused on making them successful and are willing to go above and beyond to do so.

Learn and Adapt

We are always learning and raising the bar on what we do and how we do it. We share high standards, a commitment to excellence, and a passion for continuous improvement.


We foster a mindset of entrepreneurship, embracing responsibilities as if we owned the business. As a scaling company, we value accountability, strategic thinking, and tactical attention to detail.

Deliver Results

We proactively prioritize and deliver results on the most important things. When circumstances change, we adapt quickly, focus on what matters, and demonstrate resourcefulness.

Healthy Dialogue

We believe that respectful and transparent communication builds trust and accountability. We make decisions by actively participating in exchanges of ideas, gathering information from multiple sources, and reasoning through options. Once a decision is made, we move forward together.

Team Mindset

We’re all in this together, working toward the same mission. We each contribute with unique strengths, and collaborate in a way that builds trust. We work hard, connect as people first, and celebrate each other’s achievements.

Year Founded

Leadership Team

Sandi Lin
CEO & Co-founder

Sandi Lin is the CEO and Co-founder of Skilljar. Prior to Skilljar, she led product management teams at Amazon. Sandi has bachelor’s and master’s degrees in engineering from the Massachusetts Institute of Technology and an MBA from the Stanford Graduate School of Business.

Jason Stewart
CTO & Co-founder

Jason Stewart is the CTO and Co-founder of Skilljar. Prior to Skilljar, he was an engineering manager at Amazon, building robust, large-scale web applications. Jason also worked on the engineering teams of several software startups. He is a graduate of Carleton College.

Frank Maylett
President, GTM Group

Serving as the President, GTM, Frank brings years of experience and success in building world-class software companies. As a part of the Skilljar team, Frank oversees marketing, sales, revenue operations, and customer experience.

Most recently, Frank served as the CRO for Instructure, the makers of Canvas. As part of the executive team, he was responsible for the sales, marketing, and revenue operations. He was a key contributor to their IPO in July 2021. Prior to that, Frank was the CEO of Rizepoint where he was recognized as CEO of the Year by both Utah Business Magazine and the Utah Technology Council.

Ashley Keller
Vice President, People

Ashley Keller (she/her) is the Vice President of People at Skilljar. In this role, she leads the function responsible for creating an environment that enables people to do their best work, resulting in successful business results.

Before joining Skilljar, Ashley spent 14 years in both public and private companies focused on the full people lifecycle experience. A significant portion of her leadership experience comes from her time at Shipbob, where she was the first Head of People, and her time at Innovative Staff Solutions, where she was the Head of Operations. She graduated from Eastern Illinois University and holds both a PHR and SHRM-CP certification.

Recognized as a leader in the customer education space

G2: Category Leader, Customer Education
2021, 2022, 2023
TrustRadius: Best Feature Set, Customer Training
Inc. 5000: Fastest-Growing Private Companies in America
2021, 2022
APPEALIE: SaaS Customer Success Award Winner, Overall SaaS Award Winner in HR + Learning
2021, 2022

Our Investors

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