Syndicating Content for Extended Reach: A Smarter Way to Scale Customer Education

If you’re in Customer Education, you know the juggling act: creating high-quality training, keeping it updated, and ensuring it reaches your learners—all while managing a million other responsibilities. Syndicating your content is one way to ease the load and help your customers access the training they need where it makes the most sense for them.

For many teams, this isn’t just about convenience (although that doesn’t hurt)—it’s about making your training programs more accessible and valuable to your audience.

Why Syndication Works

1. Extend Your Reach Without Extra Work

Customer Education teams are constantly balancing the big picture with the daily grind. Syndication lets you multiply the impact of your content without creating more for your team to manage. By making training available on external platforms—like a partner’s LMS or a community site—you can meet your customers where they already are.

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"With such a large client base relying on our education programs, we wanted to create an offering that would meet clients' needs and save them time," says Katie Liestman, Client Education Manager.

2. Save Time for Everyone

Whether you’re onboarding new customers or rolling out updates, customers appreciate anything that simplifies their experience. Syndication makes it easier for them to access training materials, reducing the back-and-forth and freeing up your team to focus on more strategic work.

Homecare Homebase has made this process seamless for their customers.

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"We send our clients the files, images, and a simple checklist for their LMS. It's a super easy setup… it's taking less time than we thought, even from what we initially budgeted," shares Liestman.

3. Show You’re Invested in Your Customers’ Success

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By syndicating content to the platforms your learners already use, you’re not just saving them time—you’re building trust. Customers see you as a partner who understands their world and is committed to making their lives easier.

"Skilljar’s Content Syndication has been a win-win for us and our clients—saving them time and making their lives easier," says Liestman.

How You Can Get Started

Ready to explore syndication? Here’s a quick way to get things rolling:

1. Audit Your Content Library: Start with your most-used resources—think onboarding guides, certification materials, or high-demand product training.
2. Pick the Right Platforms: Choose places where your customers already spend time. For Homecare Homebase, this meant their clients’ LMS systems.
3. Keep it Simple: Make setup a breeze. A streamlined checklist or toolkit can go a long way in helping customers integrate your content into their systems.

Why It’s a Must-Have for CE Teams

Syndicating content isn’t just a way to scale; it’s a strategy for making your programs more impactful and accessible. For teams like Homecare Homebase, it’s about growing their reach while staying efficient:

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"Skilljar has been a huge asset to our company. It's continued to help us grow and increase our ability to be helpful to our clients," says Liestman.

Whether your goal is to expand adoption, drive loyalty, or simply make life easier for your customers, syndication offers a straightforward path to success. And Skilljar is here to make it all possible—so you can focus on what you do best: helping your customers become product experts.