Delta Faucet isn’t just selling sinks and fixtures—they’re a household name operating in a complex consumer-facing market, with deep roots in retail, distribution, and pro-channel partnerships. That means their education challenge isn’t just about reaching “customers”, it’s about empowering everyone from showroom associates to plumbers to internal sales reps with the knowledge they need to sell and support their products.
In environments like this, training can quickly become an afterthought: long, outdated, and hard to connect to impact. But Delta is proving that customer education can be nimble, strategic, and revenue-aware.
“We started with a homegrown solution, then had 2 other systems, and we were really looking for something a lot less manual.”
That’s how Vicki Bergman, Delta Faucet’s Instructional Content Designer, described where the team started. Content was getting made, but it wasn’t seen as strategic. It lived downstream from product launches and mostly served as “help” material.
To shift that perception, her team started operating less like content creators and more like product managers, with tighter priorities, faster iteration, and a bigger focus on cross-functional outcomes.
First Step: Know Your Learners (and What They’ll Actually Use)
Delta’s education team didn’t start by mapping out features. They started by asking: What do our learners really need to know? And how do they want to get that information?
Turns out, the answer wasn’t a one-hour video or a 60-slide deck. They wanted the right content, in the right format, at the right time. And they didn’t want to dig through clunky systems or guess what they’d already taken.
Delta started developing their content like a consumer brand. Need-to-know product refresh? That’s a speed read. More technical stuff? Short video snippets. Big picture positioning? Keep it visual and to the point.
Behind the Scenes: How They Build (Fast and Smart)
If you’ve ever waited three weeks for legal to review a course script, you’ll appreciate Delta’s process.
Every new course starts with a discovery meeting—not just about specs and features, but about what’s new, what gap it fills, and why the learner should care. Then it’s all about speed: script, quick review, launch.
They’re not aiming for perfection, they’re aiming for relevance. Because for field reps and partner trainers, getting the right story out fast matters more than nailing every pixel.
Picking the Right Platform (Because Time = Everything)
Delta moved to Skilljar for a reason: they didn’t want just another LMS. They wanted something that made life easier: for admins, for learners, and for leadership.
Skilljar let them simplify reporting, quickly launch new content, and actually see how training was being used in the field. No more second-guessing engagement or digging for data.
Showing Up Smarter: How Data Changed the Game for Field Teams
And speaking of data–Delta Faucet didn’t just build education for education’s sake, they built it to make reps and partners more effective in the field. And that started with visibility.
Instead of guessing what learners had completed, or assuming reps were up to speed, Delta’s team used Skilljar’s reporting tools to share real-time insights across their network. Suddenly, partners weren’t walking into showrooms unprepared.
And the best part? No scrambling to build custom reports for every request.
That shift, from flying in blind to informed action, earned trust fast. Reps started planning smarter visits. Partners started asking better questions. And the education team? They became a go-to resource for the kind of data that actually changes behavior.
Scaling Smarter: Empowering Reps to Be the Trainers
Delta’s not just training their internal team, they’re scaling education through a whole network of partners and reps.
This ripple effect means product knowledge doesn’t stop at Delta. It travels—with accuracy, with consistency, and with purpose.
Closing Thoughts
Building a training program that actually works, for learners and the business, takes time. Delta Faucet didn’t try to do it all at once. By focusing on what learners actually need, working closely across teams, and keeping things simple and scalable, they turned education into a real business driver. If you’re tackling something similar, start small, stay practical, and don’t overthink it. Progress beats perfection every time.
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