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If your current LMS solution lacks customization functionality and offers no custom reporting options, you might grapple with some issues. The absence of customization functionality prevents you from tailoring the platform to diverse client branding requirements.

Simultaneously, the absence of custom reporting features poses another obstacle—you can’t track stats on course completions or individual user or account progress.

These challenges are real, so now you are looking for a more flexible and feature-rich “white label” learning management system (LMS) for Customer Education. In this article, we’ll walk you through the key features of a white label online course platform, so you can easily find what suits your organization’s needs. 

What is a white label LMS?

A white label LMS is a versatile platform developed by one company and leveraged by another, allowing organizations to customize it with their branding.

Customer program managers can build a branded online training environment through customization options like company logo integration, color schemes, fonts, layouts, login pages, and custom domain names. The white label LMS also allows for the modification of user interfaces and content organization to align with specific educational objectives.

Benefits of using a white label online course platform

Here are some benefits of using a white label eLearning platform:

  • Brand consistency: A white label online course platform reinforces brand identity by allowing organizations to customize the platform with their brand elements. This creates a recognizable learning environment.
  • Customized learning paths: Learning paths tailored to individual needs enhance the relevance of content. This customization ensures that users receive training that aligns with their skill levels, which optimizes the overall learning experience.
  • Rapid deployment: White label solutions often come with pre-built features, reducing the time required for development and deployment. Rapid deployment is advantageous, especially when SaaS companies need to roll out training courses quickly.
  • Smooth content creation: Since the technical aspects of the platform are handled by the white label training platform, program managers can focus more on the course creation.
  • Cost-effective solution: Developing a learning platform from scratch can be resource-intensive. However, investing in a white label solution offers a cost-effective alternative, so organizations can allocate resources more efficiently.

Check out this case study to learn how MRI Software increased YOY eLearning revenue by 38% and benefited from Skilljar’s customization capabilities

Features of a white label online course platform

Here are some key features you might find in a white label customer training and eLearning platform.

1. Course creation and management

The first standout feature to look for is course management and versatility in training materials. An intuitive and user-friendly course creation interface empowers instructors with varied technical expertise to create engaging content. This fosters a positive user experience and encourages educators to focus on delivering high-quality educational material.

Plus, support for multiple content types enhances the overall learning experience. Whether it’s videos, quizzes, or assignments, a versatile platform ensures that organizations can employ a variety of content formats.

Your white label online training platform should also let you create multiple learning pathways based on user roles and different use cases. Such adaptability allows organizations to tailor training programs to fulfill the unique needs of different audiences. So, whether customers are intermediate users or advanced learners, customized pathways improve the relevance and impact of the training.

Also, robust assessment tools, including quizzes, exams, and assignments, allow instructors to evaluate learner progress effectively. Program managers can use this data to identify areas of improvement and provide personalized feedback when needed.

2. Customizable user experience

A customizable training experience allows the creation of a training portal that seamlessly aligns with the brand’s visual identity. This feature is particularly valuable for companies aiming to deliver a training experience that reflects their unique corporate identity.

Some LMS solutions provide preset templates that simplify customization for organizations that prefer a quick setup. These templates provide a foundation for a visually appealing training portal and reduce the time required to create an online learning presence.

For organizations with specific branding requirements, some LMS platforms go a step further by offering advanced customization options. This includes the ability to integrate elements developed with HTML, CSS, or Javascript. This enables organizations to design not just the training portal’s look, but also create interactive simulations or gamification elements.

3. Analytics and reporting

Within the analytics section of many LMS solutions, admins have access to comprehensive metrics that offer valuable insights into the performance of their training platforms. These analytics features enhance user understanding and simplify reporting processes.

Suppose you’re interested in seeing some stats on course performance. The courses report page of your LMS should give you a detailed view of how each published course is performing. It includes insights into registration numbers, course completions, and session hours. This feature lets course managers determine the popularity of courses or see the most and least popular training programs.

Analytics tools go beyond simple registration numbers, allowing program managers to delve into completion rates. This feature is key in identifying courses with the highest and lowest completion rates, as it provides feedback on the effectiveness of course content.

See this case study to discover how Buildertrend achieved 9,000+ course registrations and a 58% completion rate for its learning academy using Skilljar.

4. Payment gateway integrations

Another key functionality that sets a robust LMS apart is its integration with various payment gateways, such as PayPal and Stripe. LMS software with payment gateway integrations facilitates a straightforward process for users to make payments for courses or subscriptions. This streamlined eCommerce experience is important for increasing user engagement and providing a monetization element for the company. 

Particularly beneficial for platforms offering subscription-based models, payment gateway integration enables effective subscription management and a source of program revenue. Users can easily subscribe to courses or memberships, and the platform can automatically handle recurring payments, providing a hassle-free experience.

5. Security and data privacy

The best white label LMS solutions prioritize the security of user data, content, and transactions. Robust security measures instill confidence in both instructors and learners, ensuring a safe and protected online learning environment.

For example, compliance with frameworks such as SOC 2 (Service Organization Control 2) and CSA Trusted Cloud Provider demonstrates a commitment to maintaining the highest data security and privacy levels.

In addition, make sure the platform you choose comes with secure authentication and access controls. Implementing secure authentication protocols and access to control mechanisms ensures that only authorized users can access sensitive data and course content.

While almost all LMS platforms adhere to varying levels of security standards, you have to pay attention to how each platform handles passwords. Best practices dictate that passwords should not be stored unencrypted. Instead, standard security protocols recommend storing only a secure hash of the password in the database. This provides an added layer of protection against potential breaches and enhances overall user account security.

On top of the password security measures, incorporating Single Sign-On (SSO) functionality can further enhance the security of LMS platforms. SSO streamlines user authentication by allowing individuals to access multiple applications with a single set of credentials, simplifying the login process.

Should my business use a white label LMS?

Consider a white label LMS if you are looking for:

  • Brand customization: You need a fully customizable platform for a branded user experience.
  • Scalability: You anticipate growth and need a customer training platform that can scale with your business.
  • Content focus: You prefer focusing on content creation rather than technical development.
  • Custom reporting: Advanced reporting tools for tracking learner progress and engagement are necessary.
  • Reduced maintenance: You want to avoid ongoing maintenance hassles associated with in-house platform development.

White label customer training powered by Skilljar

Finding a reliable white label LMS platform can be complex, especially when you want a fully branded and seamless user experience. Skilljar is an external LMS platform for onboarding and training customers, and it offers a solution for white-labeled user experiences.

Skilljar enables the creation of adaptive learning paths that allow organizations to build the training journey based on individual learner needs and progress. This targeted approach ensures that each user receives a personalized experience and focuses on areas where they need improvement. Plus, Skilljar supports various multimedia formats, including videos and interactive elements, so program managers can deliver content in diverse ways.

Get a Skilljar demo today to see how it enhances training efficiency through personalized customization.