Airtable's Embedded Learning + AI Model: A "Learning Everywhere" Playbook

Airtable didn’t just launch an Academy—they built a system. One that connects Academy, Community, and Support into a single, scalable learning motion. And they didn’t just hope it worked—they measured every step.

This playbook breaks down how they did it—with real workflows, real prompts, and results your exec team will care about.

What You'll Learn

• How Airtable launched 30+ courses and 3 certifications in just 75 days—while keeping content relevant and engagement high
• The exact AI prompts and workflows they use to turn SME calls into courses and feedback into action
• Why a unified Education + Community team structure accelerated delivery and improved learner experience
• The 5-metric dashboard that connects education efforts to NRR, adoption, and certification
• Proof in the numbers:
  • 15–16% lift in net dollar retention among certified users
  • 20–25% increase in feature usage after certification
  • 42% of total addressable market actively engaged in learning

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