The Marketing Trifecta Your Training Program Needs
If you’ve faced push-back on the value of your training program, struggled to create on-brand and enticing Academy experiences, or hoped your training program could generate leads—Summer Sessions was crafted just for you.
With One Sign-Up, Get Access to All 3 Sessions
Welcome to a series where buzzwords take a backseat and actionable insights drive. Grab our on-demand webinars from Skilljar's Summer Sessions. All you need to do is sign up once, and you'll get access to all the recordings instantly.
Our sessions had top turn-out and a 4.8/5-star rating—we hope you enjoy them, too.
Summer Sessions
Education + Marketing: Uncover hidden opportunities to add value
In this session, you'll walk away knowing how education and marketing teams can work together to get additional value from their Academy including:
- Strategies to convert educational milestones and Academy registrations into leads (AQLs).
- Connect the technical dots to understand the power of automation and integration.
- Use analytics to understand which courses drive engagement and conversion.
- How to package and repurpose educational content to enhance its marketability.
Optimizing Reach: How to market your external training program to learners
In this session, attendees walked away knowing how to win attention & advocacy through learner marketing:
- Develop clear, engaging content that speaks directly to learner needs.
- Identify and use the most effective channels for reaching your audience.
- Ensure your training materials reflect your brand’s visuals, voice, and values.
- Implement systems to collect and use learner feedback to improve content continuously.
Gaining Buy-In: How to market your external training program internally
In this session, attendees walked away knowing how to win hearts & minds (plus budget) through internal marketing. With your sign-up, you will get immediate on-demand access to the recording:
- Break down the core concepts of CE and how it differs from typical training efforts.
- Use real-world examples and data to show CE's impact on company goals.
- Steps to elevate CE's role within the company, turning it from a niche program to a core strategic pillar.
- Multiple teams can benefit from the Academy—from CE to CSMs to Marketing to Support. Having trained customers = a time/effort saved in their day-to-day, plus impact on metrics they care about.
- Techniques to make internal teams excited about promoting and participating in CE