As the Customer Education industry leader, Dave Derington, notes, “Certifications can be a huge pillar of Customer Education programs, but they can also be really daunting.”
Not only do we all have pre-existing associations with assessments and the leg work that goes into achieving a certification — think pulling an all-nighter right before college final exam — there are also inconsistencies in how we define the different types of credentials and in what circumstances the different types are valuable. Not to mention, we frequently hear companies determine that “we need to create badges,” but fail to connect the initiative with concrete business goals.
With all of the confusion around terminology and which credentials are best for which need, it’s understandable that executives and training professionals would be wary of adding such a program to their business. However, credentialing can truly be a game changer for Customer and Partner Education programs and much of the anxiety that surrounds it can be dispelled.
In our latest eBook, we go in-depth into the world of credentials and how they relate to customer and partner training programs. We will explore the most common types of credentials and explain why they are beneficial for your program, your company, and your students.
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