Based on our findings from surveying 250+ external (customer and partner) education teams, this report is the most comprehensive survey of the external education industry to-date. The report provides insights related to COVID-19 impacts, budgets, target audiences, training formats and engagement, completion rates, monetization strategies, and more.

With this report, you will see how companies across a variety of industries are building, optimizing, and measuring their training programs, and uncover ways to do the same with your training initiatives.

Key insights from our research include:

  • 81% of responding organizations use their training programs to educate multiple audiences.
  • 62% of respondents indicate their training budget has increased year-over-year, and 83% expect their budgets to increase in the next 1-3 years.
  • Of the 56% of respondents who currently charge for training, 74% expect to further monetize aspects of their program in the next year.

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Additional Insights

Training Audiences

Training Audiences
81% of responding organizations use their training program to educate multiple audiences (customer, partner, prospect, and/or internal)

Training Goals

Training Goals
84% of respondents cite product onboarding & adoption / decreasing time to value as the key driver of their investment in training

Monetization

Monetization Trends
Of respondents who currently charge for training, 74% expect to further monetize aspects of their program in the next year

Integrations

Integrations - CRM
68% of respondents integrate their training program with a Customer Relationship Manager (CRM) system

Program Evaluation

Feedback Collection
76% of respondents use end of course surveys to collect student feedback

Completion Rate

Completion Rates
For Skilljar-hosted training programs, overall course completion rate in 2019 was 47%.