We recently released the eBook “How to Align Customer Training With Certifications,” where we discussed how training professionals have merged learning and certifications at their companies. Today’s post is about the benefits of doing so.
1. Achieve integrated outcomes
The first benefit of this type of program is that organizations can create trackable learning paths. Specifically, you can combine your training and certifications, such as prerequisites. You’re also able to add lightweight testing (i.e. knowledge checks) and self-paced learning to the mix. This can help both teams better tailor their content to their objectives and optimize their efforts.
2. Create personalized learner experiences
When your systems work well together, your students can have one easily accessible destination for all training and certification activity.
Organizations are also able to tailor communications based on personalized student activity, such as students who have completed training prerequisites and practice exams, but haven’t yet signed up for a certification exam.
Other benefits include improved instructional support, as well as on-demand and self-paced instruction and exam prep.
3. Measure certifications’ impact on business results
Prior to these integrations, it was either impossible or highly manual to connect certifications, training, revenue, and product usage. Not only was that data in silos, it was often irreconcilable because people used different email addresses or changed companies.
Now, organizations can assess training and certifications holistically to understand comprehensive student activity and correlate this with other success criteria, such as usage and revenue. For example, you might learn that certified users are 90% more likely to renew or expand than non-certified users.