At Skilljar, we’re seeing many innovative companies successfully use online training for lead generation. While training and education have historically been reserved for post-purchase customers, more and more marketers are experimenting with using on-demand training as part of their content marketing toolbox to attract new leads.
We’ve collected best practices into our new eBook – How to Use Online Training for Lead Generation. In this guide, we present detailed case studies of two leading companies who have successfully implemented online training for lead generation.
- How on-demand training can help your brand create thought leadership content
- How customer training and certification can generate leads
- How two leading companies are currently using training as a marketing tactic
Download the full guide below!